MAIN TASKS AND RESPONSIBILITIES:
Assist the Marketing Manager in delivering the marketing plans for the Seriously spreadable to improve consumer experience and achieve brand recognition, revenue & cash flow targets.
Brand management
- Participate in the development and presentation of the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
- Lead the implementation of the projects and activities included in the marketing plan e.g. range development, promotions, packaging, research, digital etc. and co-ordinate implementation of activities with the sales team
- Work with the shopper team to implement branded activations as part of shopper marketing process
- Manage day-to-day relationships with relevant external agencies, factories and Lactalis Central marketing team
New product development
- Develop consumer insight to identify key business drivers and opportunities
- Launch new products to market from benchmarking, opportunity sizing, researching, retailer sell in and launch activation
- Lead the product artwork development and approval processes, working with creative agencies and the local Quality team
- Proactively manage and communicate with the central marketing team to ensure projects are delivered on time and within budget
Media
- Support the Marketing Manager in developing a media assets for Seriously
- Measure the media campaign effectiveness through the implementation of the Brand Health tracker and the CSI media evaluation tool
Business analysis
- Provide monthly analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
- Identify market risks and opportunities to build growth plans in line with business targets and brand goals
Finance
- Manage the brand budget reconciliation and PO creation
- Guardian of the brand P&L working closely with the FP&A team
Sustainability project
- Lead the sustainability agenda across the entire portfolio of the brand, working closely with the UK lead project manager and central packaging teams, to improve the recyclability of our packaging
KNOWLEDGE AND SKILLS
- Experience in marketing FMCG (Food industry is a plus)
- Strong analytical skills and experience using systems such as Nielsen/IRI/Kantar
- Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast paced environment
- Strong communication skills, verbal and written
- Excellent English (French language skills would be an advantage but not essential)
The job description is intended to include the broad range of responsibilities and requirements of the post. It is neither exhaustive nor exclusive but while some variations will be expected, these will be at an appropriate level for the role.
If you are interested in applying for this position please forward your CV along with your salary expectations, right to work information and notice period to: careers@lactalis.co.uk
Please be advised that we can only accept applications from candidates who have the right to work in the UK
Equal opportunities are the centrepiece of our recruitment. As a responsible, committed employer, we believe that diversity is an asset for the company, which is why our positions are open to everyone.