MAIN TASKS AND RESPONSIBILITIES
Brand Management
- Manage the cheddar portfolio for Seriously, Galloway and Orkney
- Manage the development of Licensing for the Seriously brand, working our licensing agent to take the irresistible taste of Seriously cheddar to new markets across stores
- Support the Marketing Manager on leading the brand strategy on the UK market
- Identify market risks & opportunities to build growth plans in line with business targets
- Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
- Build a strong activation plan in line with the brand objectives
- Work with the shopper team to implement branded activations as part of shopper marketing process
Packaging
- Manage the artwork development process for the Seriously/Galloway and Orkney range.
- Lead the packaging recyclability project with the factory and packaging teams.
Business analysis
- Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
- Outline recommendations for action when and where necessary
Finance
- Support the Marketing Manager on managing the brand budget reconciliation
- Create purchase orders
- Guardian of the products P&L working closely with the FP&A team
Media
- Support the Marketing Manager on defining the media strategy of the brand
- Work with the creative media agency to create stand-out and engaging brand communications
- Oversee execution of ATL and BTL activation across the full media mix
Essential Skills/Experience/Knowledge:
- Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)
- The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar
- Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
- Excellent written and spoken English, and the ability to communicate with clarity.
This job description is intended to include the broad range of responsibilities and requirements of the post. It is neither exhaustive nor exclusive but while some variations will be expected, these will be at an appropriate level for the role.
If you are interested in applying for this position please forward your CV along with your salary expectations, right to work information and notice period to: careers@lactalis.co.uk
Please be advised that we can only accept applications from candidates who have the right to work in the UK