Lactalis UK & Ireland is expanding its Président portfolio with the launch of Président Crème Fraîche, marking the brand’s first fresh cream SKU in the UK.
Available in a 200ml resealable tub, the product brings a premium, authentically French offer to the chilled cream fixture, a category still largely dominated by private label.

Lactalis UK & Ireland, has shared its predictions for cheese category growth in 2026, driven by a blend of everyday staples and added-value formats as shoppers balance affordability with indulgent, elevated choices. Based on the latest category data, the business has identified five key growth drivers for the year ahead.

Lactalis UK & Ireland is relaunching its successful Leerdammer TV campaign for 2026, backed by an investment of circa £1 million. The UK’s leading natural cheese slice brand will return to screens with its ‘Incognito’ creative from 12 January, running across TV and BVOD throughout January – February, before returning again in September.