NEWS & UPDATES
What we’re talking about
GALBANI TARGETS CATEGORY GROWTH WITH NEW BURRATA MINIS AND BASIL MOZZARELLA
Galbani is driving further growth in the category with the launch of two new products designed to drive premiumisation and unlock new usage occasions. Galbani Burrata Minis and Galbani Mozzarella Basil Infusion bring added convenience and product differentiation, giving retailers new ways to drive trial and broaden appeal beyond more traditional occasions.
PRÉSIDENT SHAKES UP THE CREAM CHEESE FIXTURE WITH ITS FIRST WHIPPED CREAM CHEESE LAUNCH IN THE UK
Lactalis UK & Ireland is set to reinvigorate the cream cheese category with the launch of Pr̩sident Whipped Cream Cheese Рa premium proposition designed to attract new shoppers through its distinctive whipped texture and rich, indulgent flavour.
PRÉSIDENT ENTERS FRESH CREAM CATEGORY WITH LAUNCH OF RICH & THICK FRENCH CRÈME FRAÎCHE
Lactalis UK & Ireland is expanding its Président portfolio with the launch of Président Crème Fraîche, marking the brand’s first fresh cream SKU in the UK.
Available in a 200ml resealable tub, the product brings a premium, authentically French offer to the chilled cream fixture, a category still largely dominated by private label.