NEWS & UPDATES
What we’re talking about
LINDAHLS LAUNCHES ITS FIRST PROTEIN CHEESE AND MILK DRINKS; FOLLOWING GROWING DEMAND FOR FUNCTIONAL DAIRY PROTEIN
Lactalis UK & Ireland, has announced an exciting new protein range from the global super brand Lindahls, designed to leverage significant consumer demand in the category. The new Lindahls protein cheese, developed in response to an explosion in demand for dairy protein, includes high in protein and low in fat cheeses including Cottage Cheese, Gouda Slices, Greek Cheese and Quark.
LEERDAMMER LAUNCHES ‘DELICIOUSLY DIFFERENT’ TV AD
The UK’s leading natural cheese slice brand Leerdammer launches its new ‘Incognito’ TV advertising campaign – aiming to drive memorability with consumers by tapping into the brand’s ‘Deliciously Different’ positioning and comedic tone of voice.
LEERDAMMER LAUNCHES ‘TALK IT OUT’ INITIATIVE IN SUPPORT OF CHARITY YOUNGMINDS
Leerdammer announces the launch of ‘Talk It Out’ in support of YoungMinds. The new mental health initiative will use comedy to help parents and young people to get talking and have better conversations about mental wellbeing.