Lactalis UK & Ireland, the global dairy leader, has announced its latest TV and VOD (Video on Demand) campaign for its award-winning brand Seriously Spreadable. Running from 4th – 25th August, the campaign creative reinforces the same light-hearted charm and relatability that made previous bursts such a success.
Aimed at boosting brand awareness and driving in-store growth, the campaign will reach 63% of our target consumer, equivalent to 10.2 million C2De adults aged 45+, who will see the adverts an average of 3.7 times. The campaign spans ITV, ITV3, Sky and Channel 4, ensuring maximum visibility across relevant channels.
It celebrates the delicious taste and versatility of Seriously Spreadable – brought to life through the unique ways fans enjoy it.
The 2025 creative features the much-loved characters ‘Suzie the Flipper’, ‘Stephen the Scooper’ and ‘Brian the Spooner’. Each 20” ad highlights the quirky lengths fans go to for Seriously Spreadable – from slathering both sides of a bagel to sneaking spoonfuls straight from the tub.
Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, commented: “As the maker of some of the UK’s favourite cheeses, we’re thrilled to bring Seriously Spreadable back to TV. This investment reflects our confidence in the brand – #1 in value, penetration and loyalty – and celebrates the fans whose quirky cheesy habits inspired the ads.”
